Let’s get emotional about molecules.
Even cardiac surgeons are not immune to sex appeal. Especially when it winds its sultry way around a sleek new polymer that can improve patient outcomes.
Ostene is a synthetic implant material that surgeons apply to the cut edges of the rib cage to stop bones from bleeding during open heart surgery. It is far superior to the bone wax surgeons conventionally use, which can increase the risk of dangerous infections, and actually impede healing.
Even within the rigid restraints of FDA-approval, we found a way to set Ostene far apart from its competitors.
Our amazing client, Ceremed, is not only a medical technology leader, but also a highly enlightened marketer. Working with their marketing and sales professionals, we coined the phrases biodissolvable and The Ostene Advantage to appeal to the cardiac surgeon’s drive to be a rock star — to have the best and be the best for their patients.
Take a look at this video and see just how sexy molecules can be.
Speaking with Ceremed’s sales team, we unearthed an insight that now informs their marketing: the surgeons who used Ostene only chose it for high-risk patients. We calculated that if those doctors used Ostene regularly, the company could meet its sales goals without even attracting new business.
This led to Ostene’s new tag line:
Ceremed cutsheets and brochures
Ceremed tradeshow booth
