Integrated campaign/draft
St. Ignatius, a boy’s prep school, is a beloved institution in Cleveland. But with the recession, it saw the flow of donor money slow to a trickle. The school would have been happy just to maintain the previous year’s level of support.
In partnership with a marketing technology consultancy, we created a multi-touch campaign of direct mail, personal URLs, and social media to forge an emotional connection between alumni and a new generation of St. Ignatius men:
“I AM IGNATIUS because I believe in giving back. Because my generosity can open doors, hearts, minds and futures.”
The theme of personal responsibility resonated so strongly that the school raised 12% more funds in 2009 than in 2008.
“FnK did a great job integrating the various electronic and print touch points that are critical to success.” Steven Amiel, CEO, MMI Solutions
